We know how to make a Professional Video:
Create a interesting story
Sure it sounds simple but good storytelling is an essential marketing technique. Stories must intrigue, lure and inspire you into thinking . The best stories use sight and sound to create a strong emotional appeal. It's the emotional connection that makes the story memorable.
Build-in Interest and Conversion
We specialize in marketing services, not products. By building visual interest into the story, the viewer is better engaged and interested in what you offer. Since most viewers will not order your services on-line or by phone, the video must be memorable. They must drive to your business to enjoy what you have to offer.
Show them, don’t tell them
Watching a video of your service being used is more effective than hearing a commercial on the radio or looking at a magazine ad. It is especially memorable if what you are looking at is appealing. Educators have found that retention rates can triple when you see, what you hear.
Unscripted doesn’t mean Unstructured
95% of all Reality TV Shows are scripted and staged to look spontaneous. If fact, producers spend months looking for the proper location, the right participants, set designs and music to create those magical viewer moments. The look of unscripted presentations provides a natural tone and authenticity that resonates well with viewers. Lots of planning must go into what questions are asked and how people respond on-camera.
Define Video Objective and Goal
If you spend $12,000 adding a Wine Dispenser Preservation Unit to your restaurant, show how it works and why people like it.
Video marketing is a means to the end but not the end itself. Putting an unprepared, uncomfortable employee in front of a camera or worse yet, making a video that does not highlight your business goals can tell the viewer to look elsewhere. The "how" becomes much easier to figure out when you first know the "why."
Choosing the right style of video
Business Introduction, Lifestyle Branding and Infomercial all target different responses from the viewer. Every business is unique and the story that drives your video should be as long or short as needed.
Ask yourself: How can I communicate to the viewer, my company’s dedication to high quality services?
"Quality is what Quality does" - Forrest Gump
This quote may describe the deciding factor when it comes to business and video marketing. Experience is often over looked when considering advertising prices, budgets and how to spend resources.
Quality is how you want the job done. Experience is how you get Quality and We have been making videos for over 40 years.
We know how to market to Today‘s Mobile Social generation.
- We build Web Ads based on keywords that promote the video message.
- Select targeted websites to place the Ads where your audience might be.
- Show how to develop an email campaign that keeps customers informed.
- Help you market your services to both existing and new customers.